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Business Partners Work at Modern Office

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It’s no secret that the digital industry is booming. From exciting startups to global brands, companies are reaching out to digital agencies, responding to the new possibilities available. However, the industry is fast becoming overcrowded, heaving with agencies offering similar services — on the surface, at least.

Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at how to make side projects work and why they’re worthwhile, drawing on lessons learned from our development of the ux ompanion app.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all.

Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at how to make side projects work and why they’re worthwhile, drawing on lessons learned from our development of the ux ompanion app.

Why Integrate Side Projects?

Being creative within the constraints of client briefs, budgets and timelines is the norm for most agencies. However, investing in research and development as a true, creative outlet is a powerful addition. In these side projects alone, your team members can pool their expertise to create and shape their own vision — a powerful way to develop motivation, interdisciplinary skills and close relationships.

Building into the identity and culture of an agency can also lead to new client work. These projects act as a road map, showing clients exciting new technologies and ideas that will differentiate you from competitors. One of our earliest projects turned our website into a brochure, optimized for the first iPad’s touch interactions. By demonstrating the final product, we went on to win a project to create a similar product for a new client.

A significant shift in mindset is required to support either type of side project — weighing the longer-term, incremental benefits against committing what would otherwise be immediately billable time. Many agencies do this with a time-bound model of 80% client time versus 20% time, inspired by Google’s successes with Gmail and Google Reader which they have since (tellingly) phased out. I’d instead recommend the following guidelines.

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The Concepts 5 manuals is here! In full color with pics

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Время на прочтение: 2 минут(ы)

It’s no secret that the digital industry is booming. From exciting startups to global brands, companies are reaching out to digital agencies, responding to the new possibilities available. However, the industry is fast becoming overcrowded, heaving with agencies offering similar services — on the surface, at least.

Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at how to make side projects work and why they’re worthwhile, drawing on lessons learned from our development of the ux ompanion app.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all.

Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at how to make side projects work and why they’re worthwhile, drawing on lessons learned from our development of the ux ompanion app.

Why Integrate Side Projects?

Being creative within the constraints of client briefs, budgets and timelines is the norm for most agencies. However, investing in research and development as a true, creative outlet is a powerful addition. In these side projects alone, your team members can pool their expertise to create and shape their own vision — a powerful way to develop motivation, interdisciplinary skills and close relationships.

Building into the identity and culture of an agency can also lead to new client work. These projects act as a road map, showing clients exciting new technologies and ideas that will differentiate you from competitors. One of our earliest projects turned our website into a brochure, optimized for the first iPad’s touch interactions. By demonstrating the final product, we went on to win a project to create a similar product for a new client.

A significant shift in mindset is required to support either type of side project — weighing the longer-term, incremental benefits against committing what would otherwise be immediately billable time. Many agencies do this with a time-bound model of 80% client time versus 20% time, inspired by Google’s successes with Gmail and Google Reader which they have since (tellingly) phased out. I’d instead recommend the following guidelines.

Design Skills

Artist Drawing New Paint in Blue Room

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Время на прочтение: 2 минут(ы)

It’s no secret that the digital industry is booming. From exciting startups to global brands, companies are reaching out to digital agencies, responding to the new possibilities available. However, the industry is fast becoming overcrowded, heaving with agencies offering similar services — on the surface, at least.

Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at how to make side projects work and why they’re worthwhile, drawing on lessons learned from our development of the ux ompanion app.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all.

Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at how to make side projects work and why they’re worthwhile, drawing on lessons learned from our development of the ux ompanion app.

Why Integrate Side Projects?

Being creative within the constraints of client briefs, budgets and timelines is the norm for most agencies. However, investing in research and development as a true, creative outlet is a powerful addition. In these side projects alone, your team members can pool their expertise to create and shape their own vision — a powerful way to develop motivation, interdisciplinary skills and close relationships.

Building into the identity and culture of an agency can also lead to new client work. These projects act as a road map, showing clients exciting new technologies and ideas that will differentiate you from competitors. One of our earliest projects turned our website into a brochure, optimized for the first iPad’s touch interactions. By demonstrating the final product, we went on to win a project to create a similar product for a new client.

A significant shift in mindset is required to support either type of side project — weighing the longer-term, incremental benefits against committing what would otherwise be immediately billable time. Many agencies do this with a time-bound model of 80% client time versus 20% time, inspired by Google’s successes with Gmail and Google Reader which they have since (tellingly) phased out. I’d instead recommend the following guidelines.

Social Life

Most Fascinating Architectural Sites in Valencia

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https://www.facebook.com/GoProMiddleEast/photos/a.1443206212601183.1073741828.1399491426972662/2029433837311748/?type=3&theater

It’s no secret that the digital industry is booming. From exciting startups to global brands, companies are reaching out to digital agencies, responding to the new possibilities available. However, the industry is fast becoming overcrowded, heaving with agencies offering similar services — on the surface, at least.

Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at how to make side projects work and why they’re worthwhile, drawing on lessons learned from our development of the ux ompanion app.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all.

Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at how to make side projects work and why they’re worthwhile, drawing on lessons learned from our development of the ux ompanion app.

Why Integrate Side Projects?

Being creative within the constraints of client briefs, budgets and timelines is the norm for most agencies. However, investing in research and development as a true, creative outlet is a powerful addition. In these side projects alone, your team members can pool their expertise to create and shape their own vision — a powerful way to develop motivation, interdisciplinary skills and close relationships.

Building into the identity and culture of an agency can also lead to new client work. These projects act as a road map, showing clients exciting new technologies and ideas that will differentiate you from competitors. One of our earliest projects turned our website into a brochure, optimized for the first iPad’s touch interactions. By demonstrating the final product, we went on to win a project to create a similar product for a new client.

A significant shift in mindset is required to support either type of side project — weighing the longer-term, incremental benefits against committing what would otherwise be immediately billable time. Many agencies do this with a time-bound model of 80% client time versus 20% time, inspired by Google’s successes with Gmail and Google Reader which they have since (tellingly) phased out. I’d instead recommend the following guidelines.

Markup, Responsive

Markup: Image Alignment

Время на прочтение: 4 минут(ы)

Welcome to image alignment! The best way to demonstrate the ebb and flow of the various image positioning options is to nestle them snuggly among an ocean of words. Grab a paddle and let’s get started.

On the topic of alignment, it should be noted that users can choose from the options of None, Left, Right, and Center. In addition, they also get the options of Thumbnail, Medium, Large & Fullsize.

Image Alignment 580x300

The image above happens to be centered.

Image Alignment 150x150The rest of this paragraph is filler for the sake of seeing the text wrap around the 150×150 image, which is left aligned.

As you can see the should be some space above, below, and to the right of the image. The text should not be creeping on the image. Creeping is just not right. Images need breathing room too. Let them speak like you words. Let them do their jobs without any hassle from the text. In about one more sentence here, we’ll see that the text moves from the right of the image down below the image in seamless transition. Again, letting the do it’s thang. Mission accomplished!

And now for a massively large image. It also has no alignment.

Image Alignment 1200x400

The image above, though 1200px wide, should not overflow the content area. It should remain contained with no visible disruption to the flow of content.

Image Alignment 300x200

And now we’re going to shift things to the right align. Again, there should be plenty of room above, below, and to the left of the image. Just look at him there… Hey guy! Way to rock that right side. I don’t care what the left aligned image says, you look great. Don’t let anyone else tell you differently.

In just a bit here, you should see the text start to wrap below the right aligned image and settle in nicely. There should still be plenty of room and everything should be sitting pretty. Yeah… Just like that. It never felt so good to be right.

And just when you thought we were done, we’re going to do them all over again with captions!

Image Alignment 580x300
Look at 580×300 getting some caption love.

The image above happens to be centered. The caption also has a link in it, just to see if it does anything funky.

Image Alignment 150x150
Itty-bitty caption.

The rest of this paragraph is filler for the sake of seeing the text wrap around the 150×150 image, which is left aligned.

As you can see the should be some space above, below, and to the right of the image. The text should not be creeping on the image. Creeping is just not right. Images need breathing room too. Let them speak like you words. Let them do their jobs without any hassle from the text. In about one more sentence here, we’ll see that the text moves from the right of the image down below the image in seamless transition. Again, letting the do it’s thang. Mission accomplished!

And now for a massively large image. It also has no alignment.

Image Alignment 1200x400
Massive image comment for your eyeballs.

The image above, though 1200px wide, should not overflow the content area. It should remain contained with no visible disruption to the flow of content.

Image Alignment 300x200
Feels good to be right all the time.

And now we’re going to shift things to the right align. Again, there should be plenty of room above, below, and to the left of the image. Just look at him there… Hey guy! Way to rock that right side. I don’t care what the left aligned image says, you look great. Don’t let anyone else tell you differently.

In just a bit here, you should see the text start to wrap below the right aligned image and settle in nicely. There should still be plenty of room and everything should be sitting pretty. Yeah… Just like that. It never felt so good to be right.

And that’s a wrap, yo! You survived the tumultuous waters of alignment. Image alignment achievement unlocked!